farrukh's CV
farrukh saleem
Senior Paid Media Specialist | Digital Marketing & Automation Expert
Profile summary
Accomplished Senior Paid Media Specialist with 10 years of progressive experience in digital marketing and campaign infrastructure. Track record of managing large-scale advertising budgets, executing CRM and data integrations, and directing cross-border campaigns across international markets including the GCC. Dedicated to optimizing media performance, ensuring data integrity, and building automated workflows to support commercial growth.
Career highlights
Paid Media Management: Managed monthly advertising budgets across Google Ads, Bing Ads, and Local Services Ads to scale lead volume and optimize costs.
Marketing Data Integration: Executed integrations linking ServiceTitan CRM, Google Tag Manager, and GA4 to maintain clean data pipelines and accurate ROI attribution.
Cross-Border Advertising: Directed cross-border advertising campaigns targeting high-net-worth audiences across international markets for real estate development.
Search Engine Optimization: Executed end-to-end SEO strategies encompassing both on-page and off-page optimization methods to improve regional digital asset visibility.
Key skills
Professional experience
Directs technical marketing operations for a plumbing and HVAC services provider, overseeing digital campaign infrastructure, data tracking architectures, and backend website stability across multiple customer acquisition channels.
- Manages a monthly advertising budget exceeding 100k dollars across Google Ads, Bing Ads, and Local Services Ads to scale lead volume while optimizing cost per lead.
- Maintains backend website stability and uptime for advertising landing pages by resolving site errors, executing content updates, and fixing plugin conflicts.
- Executes integrations linking ServiceTitan CRM, Google Tag Manager, and GA4 to maintain clean data pipelines and accurate ROI attribution.
- Builds automated workflows across software platforms to error-proof marketing operations and document processes in standard operating procedures.
Advises executive stakeholders on digital transformation initiatives, managing budgets and roadmap execution for the UAE market.
- Manages search engine optimization initiatives for regional digital assets.
- Guides social media roadmap planning and budget allocation for the UAE market.
Managed a team of marketing professionals, aligning regional strategies with senior management goals and coordinating with regional managers.
- Directed cross-border advertising campaigns targeting high-net-worth audiences in the UK, GCC, and Europe.
- Implemented reporting systems to present weekly performance metrics to stakeholders, directly influencing budget allocation decisions.
Directed social media operations and digital marketing initiatives, managing strategy execution across paid advertising channels and content creation pipelines.
- Executed end-to-end SEO strategies encompassing both on-page and off-page optimization methods.
- Managed paid campaigns across LinkedIn and Meta platforms.
- Managed the WhatsApp business channel to handle customer support inquiries and drive lead conversion.
- Executed customer engagement strategies across multiple channels to support sales targets and improve customer retention.
- Managed daily store operations and directed sales associates to ensure consistent achievement of monthly and quarterly revenue targets.
- Monitored inventory levels and coordinated with supply chain teams to minimize stockouts of high-demand units.
- Identified customer needs through consultative selling techniques to secure high-value conversions for mobile technology products.
- Applied upselling and cross-selling strategies to increase average transaction value during sales interactions.
- Evaluates digital marketing expenditure relative to regional growth plans.
- Directs web development initiatives targeting the UAE market.
Education
Languages
English · Professional
Urdu · Native